Top 5 Social Apps in Italy Q4 2023: Performance Overview

In Q4 2023, the top social apps in Italy showed varied performance trends across downloads, revenue, and active users, as per Sensor Tower data. Here’s a detailed look at how Facebook, TikTok, Instagram, Threads, and BeReal. Your friends for real. performed.

Facebook saw a varied performance in weekly revenue, starting at approximately $15.9K and peaking at about $23K in early November. Downloads fluctuated, peaking at 98.4K in the final week of December. Active users remained relatively stable, with minor fluctuations around the 24M mark.

TikTok experienced significant revenue, starting at $351K and peaking at $459K in early November. Downloads increased steadily, reaching 127K in the last week of December. Active users showed a slight decline from approximately 17.2M to 16.6M over the quarter.

Instagram had a notable revenue peak at $106K in early October. Downloads saw a significant increase, culminating at 121K in the final week of December. Active users remained stable, hovering around 20.2M.

Threads showed an impressive rise in downloads, starting from 153K in mid-December and reaching 320K by the end of the month. Active users followed a similar trend, increasing from 148K to 288K.

BeReal. Your friends for real. maintained a steady download rate, with a peak of 39K in the final week of December. Active users remained consistent, fluctuating slightly around 1.34M.

For more insights on app performance, visit Sensor Tower.